Effective Date: December 2020

Thank you for visiting the Path Master, Inc. (“Path Master”) website (the “Site”), contacting Path Master, or using any Path Master products or services (the “Services”). This Privacy Policy is intended to describe how Path Master handles information that you provide, or that we learn about the individuals who visit our website, use our Services, contact us by mail, email or telephone or in person, or who communicate or deal with us in the course of our business. We recommend that you carefully review this Policy before providing us with any information. By accessing and using this Site or the Services or otherwise providing personal information to us, you agree to this Privacy Policy.

What Information does Path Master Collect and How is it Used?

Path Master will only collect personal information that you voluntarily provide to us. When you visit this Site or communicate with us, we may collect information from you that includes, among other things, your name, mailing address, and your interest in specific types of products or services. You may also voluntarily provide us with personal information when you contact us with a question or comment or otherwise interact with the Services.

Like most website operators, Path Master collects non-personally identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request when visitors use the Site. Path Master’s purpose in collecting non-personally identifying information is to better understand how Path Master’s visitors use the Site Services. From time to time, Path Master may release non-personally identifying information in the aggregate, for example, by publishing a report on trends in the usage of its Services. Path Master also collects potentially personally identifying information like Internet Protocol (IP) addresses, and may collect statistics about the behavior of visitors to the Services. For instance, Path Master may monitor the Services to help identify spam. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

In addition to log data, we may also collect information about the device you’re using to access the Services, including the type of device, the operating system, device settings and device identifiers. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. To learn more about the information your device makes available to us, please review the policies of your device manufacturer or software provider.

In addition, we may use third party services that collect, monitor and analyze this type of information in order to increase the Site’s functionality. These third-party service providers have their own privacy policies addressing how they use such information.  

How we use your information

We use the information we collect to provide you full access and functionality of the Site and to provide our products and services. Accordingly, your information may be used for the following purposes: (i) to provide and improve our products, services, features and content; (ii) to administer your use of our products and services ; (iii) to enable Site users to enjoy and easily navigate the Site; (iv) to better understand your needs and interests; (v) to fulfill requests or to respond to questions or comments you may make; (vi) to personalize your experience; (vii) to provide you with announcements, notifications and advertisements related to your interests and use of our products and services and other communications such as electronic newsletters, promotional e-mails or similar messaging; (viii) to provide service announcements; (ix) to protect against users seeking to hack into the Site; (x) to assess the level of general interest in the Services and (xi) for any other purpose with your consent.

With Whom Do We Share Your Information?

In order to provide you with access to the Services, certain third parties that perform services for Path Master, such as hosting, analytical, data management or other similar services or are otherwise acting on our behalf (“Service Providers”) may have access to your personal information. Service Providers are authorized to use your information only to perform the service for which they are hired and may not share your information with any third parties. They are required to abide by the terms of our Privacy Policy including taking reasonable measures to ensure your personal information is secure.

We may disclose non-personally identifiable aggregated information about our users without restriction.

Other than to our employees, contractors and third parties as described above, we disclose personally-identifiable information only as required to do so by law, or when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Path Master, third parties or the public at large. If you send us a request (for example via chat, a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users.

If Path Master or substantially all of its stock, assets, or business are acquired by or merged into another business, or in the unlikely event that Path Master goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Path Master may continue to use your personal and non-personal information as described in this policy.

We may also disclose your personally identifying information if you expressly consent to the disclosure.

Path Master does not sell or rent personal information that we have collected or retain about you to any other third party for any purpose.  


We are committed to protecting your Personal Information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use or disclosure.

Our Data Retention Criteria

The period during which we store your personal information varies depending on the purpose for the processing. For example, we store personal information needed to provide you with products and services, or to facilitate transactions you have requested, for so long as you are a customer of Path Master. We store your personal information for our marketing purposes until you have opted-out of receiving further direct marketing communications in accordance with applicable law. In all other cases, we store your personal information for as long as is needed to fulfill the purposes for which we have obtained your information.

Our Use of Cookies and Analytical Tools

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

Analytical or performance cookies. These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site.

You can find more information about cookies at https://cookiepedia.co.uk/giving-consent-to-cookies.

Setting your cookie preference

You may be able to modify your browser settings to decline cookies and you can withdraw your consent at any time by modifying the settings of your browser to reject or disable cookies or by opting out of specific cookies through the opt-out options shared below. If you choose to decline cookies altogether, you may not be able to fully experience the features of the Sites that you visit.

Our use of web analytics

We use analytic tools that serve the purpose of measuring, analyzing and optimizing our marketing measures and provide you with customized advertisements that could be of particular interest to you. In particular, we use the following tools:

Google Analytics uses cookies that which enable an analysis of your use of the Sites. The information collected (IP address, browsing activities and other data linked to your usage of the Sites) is usually transferred to a Google server in the USA and stored there. You can prevent Google Analytics from recognizing you on return visits to the Sites by disabling cookies on your browser. To see how you can opt-out of certain Google features, visit: Google Analytics Opt Out Link.

Your Rights and Responsibilities

You are permitted, and hereby agree, to only provide personal information to Path Master if such personal information is accurate, reliable, and relevant to our relationship and only to the extent such disclosure will not violate any applicable data protection law, statute, or regulation.

You may have certain rights under applicable data protection law with respect to personal information about you that is collected through the Sites or when you contact or otherwise engage with us. To exercise any of these data privacy rights, please contact us, or have your authorized agent contact us, in accordance with the “Contact Us” section listed below. In the event you submit, or your authorized agent submits on your behalf, a data request, you (and your authorized agent) hereby acknowledge and agree, under penalty of perjury, that you are (or the authorized agent of) the consumer whose personal information is the subject of the request. We will respond to any data requests within the timeframes required by law, and we may charge a fee to facilitate your request where permitted by law.


All electronic direct marketing communications that you may receive from us, such as e-mail messages, will give you an option of not receiving such communications from us in the future.

Do Not Track.

Some web browsers may transmit “do-not-track” signals to the Sites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not take action in response to these signals.

Children’s Privacy

We believe that protecting the privacy of children is very important. Our sites are not designed for access or use by individuals under the age of 18. In accordance with the Children’s Online Privacy Protection Act (COPPA), we do not collect or store any personal information, even in aggregate, about children under the age of 13. If we discover we have received any information from a child under the age of 13 in violation of this policy, we will delete that information immediately. If you believe that Apex has any information from or about anyone under the age of 13, please contact us at the contact points specified below.

Links to Third-Party Websites

The Services may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Changes to This Privacy Policy

We may occasionally update this Privacy Policy. When we do, we will revise the “last updated” date at the top of the Privacy Policy and take such additional steps as may be required by law.

Contact Us

If you have questions regarding this Privacy Policy, our handling of your personal information, or would like to request more information or exercise a data right, please contact us using on the webpage at www.pathmasterinc.com/contact or by telephone at 330.425.4994 ext. 116.